OUR MISSION IS SIMPLE...
"The Leader of the Pack"
“At HBI our goal is NOT just to sell you products but also to help you sell products to your customers. We both succeed by reorders.”
HBI's mission is to help smokers better enjoy smoking by both distributing and producing the best RYO & MYO products. We believe the best way to accomplish our mission is two fold; First we
offer our customers the choice of every significant Roll-Your-Own product available on earth. This means we MUST (by our own statement) carry every significant quality rolling paper and RYO/MYO product available. Every significant brand of cigarette paper has a different style or fills a market need. Whether it be catchy packaging, ultra-lightweight thickness, hard to tear materials or enhanced with mouthwatering flavors, there are many aspects to choose from. The only RYO/MYO products that we don't offer are a few insignificant or low quality items that offer little value to the consumer (such as papers from India that don't stick, or some small private label house brands where a distributor simply sticks their company name on an existing paper). Second whenever we find there is an unfilled product need or a way to improve an existing RYO/MYO product, we will find a way to produce it ourselves (or with partners) to fill the market needs.
Our creativity and drive continue to keep us working to constantly create innovative new products for the industry. For example, in 2007 we launched BIGGIE SMALLS Blunts which is exactly what urban smokers were looking for. We also launched the now-famous BLUNTZILLA, Juicy Jays King Size, RAW King Size Supreme, Cyclones XTRASLO, BROWN SUGAR rolls and much more. These products are what the market has come to expect from HBI. After all, we are the company that introduced the modern flavored rolling paper to the world over a decade ago.
For 2008 we’ve got some new products up our sleeves that will knock your socks off! If you’re one of our customers you know by now that “there’s always something new at HBI”
HBI strives to be the BEST, day in and day out. This goal begins with our customers, by providing the best customer service in the industry. Same-day shipping, price matching, and guaranteed product(s) are just three examples of many. HBI believes communication is another key ingredient in providing the best service possible. We believe in feedback not only from our customers but also YOUR customers! Each one of our websites, including the newly redesigned consumer website www.rollingsupreme.com, allows visitors the opportunity to give feedback on our products, offer suggestions for improvements, suggest new products, and more. This feedback allows us to constantly improve our products and service to insure that we stay the BEST!
HBI knows that stores are full of many products; some items can sit on the shelves and never get noticed by customers. We believe in constantly evolving our marketing initiatives and promotional efforts to improve our visibility in the media and on your stores shelves. We work hard to keep our packaging visually stimulating and up to date as well as to create eye-catching ads and promos to appeal to a wide range of target markets.
HBI is the LEADER in this industry. You need to look no further than HBI for all your RYO/MYO needs. We are committed to excellence in service, quality, price and production and are fiercely dedicated to continuing to do so.